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"I think Whoosh could just look at how Toast built a lot of the CRM product and begin to unlock some of that."

Hi Eli! Great post... I was wondering if you could unpack the above quote a little bit more?

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Sure! One thing Whoosh has not done yet is expand into more traditional marketing avenues like email campaigns, loyalty programs, or other flows. Right now, they have the member data but aren't enabling the clubs to leverage that data through these other workflows. What Toast has done really well is build the restaurant CRM and then enable other products like Toast Marketing and Toast Loyalty to leverage this data effectively. It creates a highly integrated product, unites more of the club in one platform and enables a really effective cross sell. You can read a bit more here: https://pos.toasttab.com/blog/integrated-crm-systems-for-restaurants.

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Understood and thank you!!

What would you think of a golf Vertical SaaS company starting from scratch as a CRM solution for golf operations and embed payments from day 1? And then obviously work your way to becoming an end-to-end golf SaaS tool over time.

My understanding is that golf has a massive retention problem. According to the NGF, there have been 13.9mn new golfers since 2017, but only 1.3mn net golfer growth since 2017. I feel like a robust CRM system would be solve a big pain point and for clubs and rectify a ton of lost revenue.

The payments part would obviously open you up to competition from the start but it seemingly would address that one part of your essay.

I only ask because Whoosh made strategic decisions to leave that off the product roadmap up until now (if your theory on embedded payments is true, that's coming soon though), so I wonder why...

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